Recruitment for Channel Sales Manager (Alcoholic Beverage) at an FMCG Company – Ascentech Services Limited

Application Closing Date
10th February, 2022.
Ascentech Services Limited – Our client, an FMCG Company, is recruiting experienced candidates in the beverage and alcohol industry to fill the position below:
Job Title: Channel Sales Manager (Alcoholic Beverage)
Location: Lagos
Job Description

  • Ensure that the channel KPI’s are achieved
  • Drive a winning culture; lead coaching and coordinate weekly/ monthly Regional meetings and ensure target understanding.
  • POP Execution; conduct structured market visits and provide written feedback -reports
  • Responsible for the achievement of Channel Volume/revenue targets and other KPIs
  • Responsible for developing existing customers and recruiting new ones.
  • Recruit and manage a team of Sales Executives & merchandisers/canvassers to drive results.
  • Responsible for the development, tracking, deployment of distributor infrastructure. Ensure all conditions are in place locally to make warehousing development, other supply chain and warehouse management principles are applied at distributor point.
  • Collate local reporting and identify main priorities for improvement by the various teams.
  • Must ensure that Monthly action plans are effective, especially for the weakest distributors on Warehouse infrastructure – to achieve this, the candidate must regularly track delivery against agreed terms
  • Coverage of all Direct Dealer within the allotted territory and achieve Primary Sales and Collection Targets
  • Monitor secondary sales & competition activities
  • Develop sales strategies and set targets
  • New Product Development – in line with company strategy
  • Market Working – Regular visit to the market, daily/weekly

Market Development:

  • Increase the number of direct Dealers (Networking) and improve billing efficiency over moving average of last 3months
  • Price / Value Chain compliance.
  • Communication and proper implementation of Trade schemes
  • Settlement of Dealer Claim within 15days of Completion of the scheme
  • Monitor First Expiry, First Out (FEFO) and short expiries.
  • Reporting: Weekly/Monthly submission to Reporting Officer:
  • Manager promoter and Sales Representative-wise Secondary Sales
  • Monitor Dealer-wise Closing stock
  • Track competition activity and pricing

Debtor Management:

  • Monthly Balance confirmation from all Credit Customers
  • Ensure that outstanding debt is within company norms

Qualifications / Experience

  • Good understanding of Sales activities and territory management
  • HND / B.Sc Marketing, Humanities, or similar discipline
  • 8 years and above experience in the Alcoholic Beverage segment


  • Ability to lead and motivate others.
  • Excellent sales, negotiation skills and good business sense.
  • Excellent communication and ‘people skills.
  • Good planning and organizational skills.
  • Setting high standards and achieving results.
  • Demonstrate integrity.
  • Numeracy, reporting and analytical skills.
  • Initiative and enthusiasm
  • The ability to work calmly under pressure.
How to Apply
Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.

Be the first to comment

Leave a Reply

Your email address will not be published.