Recruitment for Route-to-Market Manager at Blume Nigeria Limited

Application Closing Date
25th February, 2022.
Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products. Blume is a member of Sonia Foods Industries Limited, the manufacturer of Sonia Food products.
We are recruiting to fill the position below:
Job Title: Route-to-Market Manager
Location: Lagos
Employment Type: Full-time
Job Summary

  • Opportunity exists for a Route-To-Market Manager in our Commercial Team.
  • The Route-To-Market Manager will spearhead a comprehensive change process that will bring about major improvements to the way we sell, distribute and make available our products to our trade and consumers

Duties and Responsibilities Amongst other Duties
The job holder will be responsible for the following:

  • Conduct EDS surveys where appropriate and necessary to determine the real outlet universe.
  • Use suitable extrapolation techniques to estimate outlet universe outside geographies subjected to EDS as well as estimated consumer intensities
  • Work closely with Tech sales team to assess financial aspects of RTM mappings and determine measured approaches
  • Update the RTM process from a strategic point of view, including relevant market changes & resources limitations
  • Work closely with distribution & procurement with regards to 3rd party transport tendering process to ensure alignment with RTM objectives
  • Manage and coordinate the smooth implementation of DMS/ SF integration as per agreed project parameters
  • Ensure that DMS is fully integrated and embedded into working and reporting models and its commercial chain
  • Ensure ongoing DMS information and insights are used as a tool of RTM management to drive continuous improvement in our RTM capability.
  • Coordinate within the Area to improve the distributor compensation model that will incentivise volume, share growth and delivery performance.
  • Understand the cost of distribution by the distributors relative to the margins (split between the rural and urban plus geographic size of the territory).
  • Determine optimal margins for Bulk-breakers channel based on geography.
  • Update the Sales resourcing design every 2 years.


  • Minimum of a First Degree in relevant fields.
  • Minimum of 5 years FMCG experience.
  • Key Competencies and Attributes:
  • Excellent management & leadership skills.
  • Practical knowledge of market structures and consumer trends in Nigeria.
  • Numeracy Skills – the ability to work with detailed analysis.
  • Process and Project management.
  • Ability to persuade and get results through managing diverse groups.
  • High attention to detail.
How to Apply
Interested and qualified candidates should forward their CV to: using the Job Title as the subject of the mail.

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