Recruitment for Trade Marketing Executive at Blume Nigeria Limited

Application Closing Date
1st March, 2022.
Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products. Blume is a member of Sonia Foods Industries limited, the manufacturer of Sonia Food products.
We are recruiting to fill the position below:
Job Title: Trade Marketing Executive
Location: Ibadan, Oyo
Employment Type: Full-time
Department: Sales & Marketing
Industry: FMCG
Direct reporting to: Regional Sales Manager (RSM)
Dotted line reporting to: National Trade Marketing Manager
Job Description

  • Market Research:
    • 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary/FMCG products, inclusive of competing brands. Required weekly reports on the same.
    • Identify opportunities in the foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.
  • Market development – To assist the sales team to develop the untapped territories/markets:
    • New market development
    • Retail penetration, with product placement
  • BTL Activities:
    • Market activation – Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
    • Promotional activity – Conduct trade and consumer promotional activities.
    • Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
    • Launch of new products – Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
    • Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
    • Keep record of promotional materials – production, deployment and balance.
    • Preparing budget, execution and monitoring of expenses.
  • Recruitment – To assist in the recruitment of the promoters/personnel, working under you.


  • Qualifications: Minimum of B.Sc., HND (Higher National Diploma), or related qualification in a relevant discipline
  • Work experience in the specified region-Ibadan:
    • Preferably in FMCG (consumable food items) industry
    • 3-7 years of experience with leading brands in Nigeria
  • Proven experience as a marketing executive or similar role.
  • Good understanding of market research techniques, data analysis and statistics methods.
  • Proficient in MS Office.
  • Excellent communication and people skills
  • Ability to work closely with cross-functional teams – sales, finance, logistics etc
Method of Application
Interested and qualified candidate should send their application with updated resume / CV to: using the Job Title as the subject of the email.

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