Recruitment for Trade Marketing Executive at Blume Nigeria Limited

Application Closing Date
10th March, 2022.
Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products. Blume is a member of Sonia Foods Industries limited, the manufacturer of Sonia Food products.
We are recruiting to fill the position below:
Job Title: Trade Marketing Executive
Location: Lagos
Employment Type: Full-time
Job Description
Market Research:

  • 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary/FMCG products, inclusive of competing brands. Required weekly reports on the same.
  • Identify opportunities in foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.

Market Development:

  • To assist the sales team to develop the untapped territories/markets.
  • New market development
  • Retail penetration, with product placement

BTL Activities:

  • Market activation – Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
  • Promotional activity – Conduct trade and consumer promotional activities.
  • Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
  • Launch of new products – Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
  • Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
  • Keep record of promotional materials – production, deployment and balance.
  • Preparing budget, execution and monitoring of expenses.
  • Recruitment – To assist in the recruitment of the promoters/personnel, working under you.

Requirements of the Candidate

  • Minimum of B.Sc., HND (Higher National Diploma), or related qualification in a relevant discipline
  • 3 – 7 years of experience with leading brands in Nigeria
  • Work experience in in the specified region-Ibadan
  • Preferably in FMCG (consumable food items) industry
  • Proven experience as marketing executive or similar role.
  • Good understanding of market research techniques, data analysis and statistics methods.
  • Proficient in MS Office.
  • Excellent communication and people skills
  • Ability to work closely with cross-functional teams – sales, finance, logistics etc.
Method of Application
Interested and qualified candidates should send their application with update resume/CV to: using the Job Title as the subject of the mail.

Be the first to comment

Leave a Reply

Your email address will not be published.